Abergavenny Agricultural Supplies

Located in the heart of Abergavenny, this new business provides agricultural supplies to South East Wales.

Visual identity
The brief was to create a versatile identity with strong ties to agricultural sector and incorporate the abbreviated “AAS” into the logotype.

The final identity utilises a furrowed/ploughed field graphic with bold lowercase italic lettering. Due to its simple form it works clearly in small or large environments (e.g. an embroidered shirt, or on large vehicle livery and signage). A colour palette was designed to ensure the identity maintained a bright and modern feel elevating them above the conservative competition.



Initial ideas


AAS initial identity ideas


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