Anton Haig

Anton Haig is a professional golfer hailing from South Africa. After a turbulent career on and off the fairway, Anton is back on the road to success again.

Visual identity
The identity and brand had to have strong ties to his South African heritage and remain mature and professional. I chose a modern serif and combined it with a motif of a Blue Crane (a national emblem). The brand colours draw on colours found in the South African wild mixed with predominantly black and white photography for a dramatic, documentary feel.



Visual identity guidelines


We created these visual identity guidelines to maintain a consistent look across all areas and to ensure Anton is represented in the professional manner he desires. There is also a flexibility included to allow for creativity in the future.
Anton Haig guidelinesAnton Haig identity guidelines


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