Anton Haig

Anton Haig is a professional golfer hailing from South Africa. After a turbulent career on and off the fairway, Anton is back on the road to success again.

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Visual identity
Web

The identity and brand had to have strong ties to his South African heritage and remain mature and professional. I chose a modern serif and combined it with a motif of a Blue Crane (a national emblem). The brand colours draw on colours found in the South African wild mixed with predominantly black and white photography for a dramatic, documentary feel.

Visual identity guidelines

We created these visual identity guidelines to maintain a consistent look across all areas and to ensure Anton is represented in the professional manner he desires. There is also a flexibility included to allow for creativity in the future.