The brief and strategy was drawn up together and clearly highlighted an importance to convey friendliness, professionalism and transparency. The identity combines a characterful sans-serif typeface with a simple iconic ‘flame’ or ‘water droplet’. The uncluttered logo gives flexibility to be used small (avatar on Facebook or Twitter) or large (van livery).
We designed the website to be dynamic and 100% responsive for easy reading on desktop PCs, tablets and mobile devices. It’s also SEO (Search Engine Optimisation) configured for maximum visibility in the serviced geographic areas. Icons were produced to clearly illustrate the unique selling propositions (USPs). Business email addresses were also setup for added professionalism and to make it easier to track job enquiries from the website.Link to responsive website
Ian Searle IS Domestic Gas & Plumbing Services