Buy As You View

Buy As You View are a leading, nationwide weekly payment credit lending company with a twist.

Visual identity

Buy As You View offer its loyal customers an easy route to buying great quality home furniture and top branded electrical products on a pay weekly, hire purchase basis.

Not selling from any shops — the Buy As You View catalogue introduces, explains, and sells the company and products to the customer. It’s a mildly aspirational design with clear unique selling propositions that make it easy for the customer to find and know what to do next.

We completed an extensive brand guidelines manual to ensure this nationwide business maintained a consistent identity and message.

The internal Company newsletter Viewpoint has a strong grid format which is punctuated with bold, colourful double page spreads to highlight and maintain a very easy to browse newsletter. Web graphics and advertising banners are designed with strong brand elements and a relationship with the catalogue design.

Marketing & design created in conjunction with the guys at Title Designs.



Catalogue layouts


BAYV catalogue layouts



Sales Emailer


One in a series of seasonal e-mailers sent to their large customer base.
BAYV emailer



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